Our Story

About Pizza factory

The story behind the pizza factory that redefined fresh, bold flavors in Portsmouth, NH — crafted with passion, served with pride.

15+ Years of Excellence
50K+ Happy Customers
120+ Menu Items
4.9 Average Rating
Pizza factory restaurant interior in Portsmouth NH

Born From a Love of Pizza

Pizza factory started as a small family dream in Portsmouth, NH — a belief that every great pizza begins with the finest ingredients, fired at the perfect temperature, and delivered with genuine care. Our pizza factory roots run deep, and every pie we craft honors that original vision.

What began as a single wood-fired oven and a handful of secret family recipes has grown into a beloved institution. The pizzafactory name stands for consistency, flavor, and the kind of hospitality that keeps neighbors coming back generation after generation. Whether you dine in or order for delivery, every visit to Pizza factory feels like coming home.

  • Hand-stretched dough made fresh every morning using our 15-year-old starter
  • Premium San Marzano tomatoes and locally sourced vegetables
  • Wood-fired and stone-baked to achieve that perfect crust every time
  • Family recipes passed down through generations, refined for modern palates
Explore Our Menu

Why We Do What We Do

"To craft every pizza with the same passion and integrity as the very first one — feeding families, fueling memories, and bringing people together one slice at a time."
Marco Deluca — Founder, Pizza factory

Our Core Values

These principles guide every decision we make — from sourcing ingredients to serving your order.

Made with Passion

Every pizza is a labor of love. We pour heart into every dough stretch, every sauce ladle, and every artful topping arrangement.

Fresh Ingredients

We partner with local farms and trusted suppliers to bring the freshest produce, finest cheeses, and premium meats to your table.

Community First

Pizza factory exists because of our community. We give back, support local events, and treat every customer like a member of our family.

Consistent Quality

Our pizaa factory standards are unwavering. From opening to closing, the first pizza of the day tastes just as great as the last.

A History of Great Pizza

From a single oven to a beloved Portsmouth institution — here's how Pizza factory grew.

  • 2009

    The First Oven Lights Up

    Marco Deluca opens the original Pizza factory location on Islington St, Portsmouth. With just one wood-fired oven and three employees, the dream begins. Lines form on day one.

  • 2012

    Best Pizza in NH — Readers' Choice

    Just three years in, Pizza factory earns its first major recognition: Best Pizza in New Hampshire by the Portsmouth Press Readers' Choice Awards. The pizzafactory brand begins to take shape.

  • 2015

    Delivery Service Launches

    Responding to growing demand, we launch our own delivery fleet — bringing Pizza factory straight to your door. Our signature insulated boxes keep every pie hot and fresh, corner to corner.

  • 2018

    Full Renovation & Menu Expansion

    We triple our seating capacity and expand our menu to include artisan pastas, gourmet salads, and craft desserts. A second wood-fired oven joins the kitchen. Catering services begin.

  • 2021

    Online Ordering Goes Live

    Pizza factory launches a seamless online ordering platform. Customers can now customize every pizza, schedule deliveries, and track orders in real time — all from their phones.

  • 2024

    50,000 Orders & Counting

    We celebrate a milestone: 50,000 satisfied customers served. The Pizza factory family continues to grow, with plans for catering partnerships and community food events throughout 2025 and beyond.

Meet the Team

Our passionate team of culinary artists, managers, and service professionals — united by one goal: making your experience unforgettable.

Marco Deluca

Founder & Head Chef

With over 20 years of culinary experience spanning Naples and New York, Marco brings old-world technique and bold innovation to every pizza that leaves the kitchen. The pizza factory is his life's work.

Sofia Reyes

Operations Manager

Sofia orchestrates the entire Pizza factory experience — from supply chain to service standards. Her relentless focus on quality ensures that every order meets our exacting pizzafactory benchmark.

James Carter

Sous Chef

James trained in Michelin-starred kitchens before joining Pizza factory. He champions our seasonal specials and experiments boldly with new flavor profiles while honoring our Italian heritage.

Lily Park

Customer Experience Lead

Lily is the heart of our hospitality. She oversees every customer touchpoint — in-store, online, and on delivery — ensuring every interaction with Pizza factory leaves a warm impression.

Love what we do? We're always looking for passionate people to join our team.

Join Our Team

Ready to Taste the Difference?

Experience the pizza factory quality that's earned Portsmouth's loyalty for over 15 years. Order now and taste every ounce of our passion.